Explore the rapidly evolving role of generative AI in business - from content creation and decision support to product innovation and strategy. Participants will gain a foundational understanding of how generative intelligence works, examine real-world business applications, and discuss the ethical and strategic implications of adopting these technologies. Designed for professionals, students, and innovators alike, this session blends theory with hands-on insight to prepare attendees for the future of AI-driven business. -------------------- Feat. Dr. Fernando Koch Research Professor Department of Engineering & Computer Science Florida Atlantic University linkedin.com/in/fkoch
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